My role: Concept, video production, and post-production, social media marketing, motion graphic animation
For this project I was tasked with telling a story to boost recruitment efforts for ADA Forsyth’s world class training opportunities for postdoctoral scholars. What resulted was a low-to-the-ground look into the amazing day to day life of one of ADA Forsyth’s all-star trainees.
I carried this project from conception to publication across ADA Forsyth’s online channels. It began with interviewing Sophia—hearing her story of moving from Germany to the U.S. for her studies was inspiring, but even more impressive was how quickly she became an active part of the Boston community. We then documented different aspects of her daily life, from the lab bench to the sailboat. Finally, I edited and optimized multiple cuts for distribution across various social platforms to maximize engagement and reach.